The Turner AdLab Advisory Board is an assembly of leading professionals and creative visionaries deeply embedded in research, academia, technology, advertising, and media. Its mission is to create and deliver an enhanced, less disruptive advertising experience for consumers by creating and testing new advertising models and capabilities that maintain or increase the effectiveness of advertising.
Share learnings, provide hard-hitting insights, and offer creative solutions to reimagine the advertising experience across all screens. AdLab is partnering with Accelerators across the business to identify new ad tech startups whose innovations can improve the consumer ad experience.
Develop new ad concepts from insights grounded in consumer research with the ultimate goal of delivering an ad experience when wanted, needed, and appreciated.
Educate, evangelize, and promote the adoption of new and aggressive innovations across the industry.
Research & Reports
Distills ten trends at the intersection of consumers, content and technology.
Role of Advertising in Decisioning Segmentation (ROADS)
Understand the continuum of ad receptivity among consumers, their pain points driving ad avoidance, and what differentiates ad avoiders from ad receptive viewers.
Data Value Exchange
Examines the benefits consumers expect to receive in exchange for the personal data they are willing to give to marketers, media companies, brands, and other players in the advertising ecosystem.
You.i TV Overlay
Understand audience reactions to new ad experiences You.i technology can bring to business partners in linear video.
Understand the emotional need-state of consumers and how it impacts their choice in video programming and will enable improved matching of ads to programming context.
Context Playbook Part 1 – Ad Effectiveness Framework
Compare the effectiveness of custom branded content (long form native pod takeover) compared to standard ad formats.
Context Playbook Part 2 – Viewing Needs & Ad Receptivity
Understand how emotional need-state/viewer mindset impacts receptivity to advertising.
AdLab Accelerators is an initiative where we partner with Accelerator programs across the business to identify new ad tech startups whose innovations will be tested with consumers to determine if they enhance the ad experience. Here are some of the startups we are working with:
CHECK BACK TO SEE MORE COMING SOON
See what turner is up to
ARF Young Pros Bootcamp
1st week of December 2017
Turner AdLab will be presenting a session on Enhancing the Consumer Ad Experience at the ARF's Young Pros Bootcamp
Turner AdLab Advisory Board Meeting
In this session we will be brainstorming new ad concepts based on 10 insights all grounded in consumer research.
The Time for A New Video Ad Model is Now
With consumers having more ad-free viewing options available, media companies and marketers need to figure out how to make advertising a welcomed part of their experience wherever and however they are viewing content.
Ad Age article
Advertising needs a lot of improvement- real people told us their thoughts (and vented a little)
Watch The Video
AdLab Board Members Explain “Reimagining Advertising”
Hear about AdLab's Mission and the Future of Advertising
Watch The Video
How Turner is Inventing Tomorrow’s Ad Experience
Coming Together as an Industry to Improve TV by Howard Shimmel
Op-Ed by Howard Shimmel in Cablefax
Turner’s New AdLab Advisory Board Tasked With Plotting the Future of TV Advertising
Between revamping TNT and TBS' programming slates and reducing ad loads on truTV and TNT by up to 50 percent in the coming months, Turner is making some of the most innovative moves in the television industry this year. But when it comes to determining the future of linear and digital advertising, the company admits it can use a little help.
Turner Launching Lab to Reinvigorate Advertising
With viewers having more ability to avoid commercials, Turner Broadcasting is launching an AdLab that will invent and test ways to improve the consumer experience.
The AdLab will be staffed and sponsored by Turner, but the programmer is inviting trade organizations, research companies and technology companies from around the industry to join its advisory board...
Broadcasting & Cable article
SVP, Ad Innovation and Programmatic Solutions, Turner Ignite
Dan Aversano is senior vice president of ad innovation and programmatic solutions for Turner Ad Sales. In this role, Aversano and his team lead the development of next-generation ad capabilities, notably around audience targeting and ROI guarantees, as a part of the company’s newly launched Turner Ignite division. Based in New York, Aversano reports to Michael Strober, executive vice president of client strategy and ad innovation for Turner Ad Sales, as well as co-head of Turner Ignite.
Prior to taking on this newly formed role in the fall of 2015, Aversano was senior vice president of client and consumer insights, a division that powered the next-generation of client selling and data-driven ad innovations for the company. In this position, Aversano and his team focused on better understanding and predicting consumer behavior and bringing meaningful and actionable insights to help advertising partners reach their targets with more precision and scale.
Aversano was previously vice president of research and strategy for Turner Entertainment Ad Sales. In that role, he utilized cutting-edge analytics and innovative audience measurement solutions to contribute toward TBS and TNT advertising sales strategy, notably the Now Media 2014/15 Upfront strategy. He also oversaw the development of advanced research offerings for Turner’s agency and advertising partners, many times leveraging the Time Warner Medialab in the process.
Prior to joining Turner, Aversano held various roles at Nielsen across their Watch and Buy businesses, most recently serving as vice president of Media & Advertising Analytics.
Aversano was recently honored as one of Broadcasting & Cable’s “18 Under 34” in 2015, and he helped lead his team to receive the 2015 ANA Genius Award in the category of “Excellence in Pioneering Analytics Innovation” for Turner’s Now Media platform. He graduated from Villanova University with a bachelor’s of science degree in both finance and marketing.
President, Global Innovation Commercial Practice, The Nielsen Company
Randall Beard is a leading and award-winning Chief Marketing Officer and General Management executive with 25+ years of global experience across consumer packaged goods, financial services and high-touch service brands, including Nielsen, Procter & Gamble, American Express and UBS. In December 2015, Randall was appointed Global President of the Innovation Commercial Practice at The Nielsen Company. He was formerly President of Expanded Verticals at The Nielsen Company as well. Randall has worked and built businesses and teams in virtually every major market in the world.
Mr. Beard currently serves on the advisory boards of the University of Virginia Darden Graduate School of Business, Nielsen Catalina Solutions and CityExplorer TV, and is on the Starlite Media Board of Directors. He is a member of the M50 CMO group and the Marketing Executive Networking Group (MENG).
Mr. Beard is the author of Randall Beard’s Blog and a frequent contributor to Junta 42, Branding Strategy Insider, MENG Blend and other marketing blogs. He is a frequent speaker at marketing events such as Advertising Week, Media & Money, The CMO Club and Consumer 360, etc., and can be seen or read in The New York Times, Fox News, USA Today, MSNBC and other media.
SVP, Frank N. Magid Associates
Mike Bloxham has worked in media research and consulting for over 25 years, advising multi-national corporations, media owners and government agencies on strategic marketing and communications issues on an international basis. In addition to his private sector experience, Mike spent eight years at the helm of the multi-million dollar research function within Ball State University’s Center For Media Design – best known for its ground-breaking and large-scale observational research studies of media use.
Frank N. Magid Associates has provided research-based counsel to clients in the media space for almost 60 years. At Magid, Mike is charged with expanding a practice focused on providing research and consulting solutions to a wide range of clients seeking to make the right decisions with regard to all aspects of video across all platforms – from brands seeking to leverage video within the marketing mix to media and content owners looking to improve business performance to ad tech companies developing business models in order to harness cross- platform data sets.
His work in advertising and marketing in the media has crossed all platforms and formats, including sponsorships and issues from ad effectiveness and receptivity to testing emerging ad formats in different media environments.
He has spoken at events internationally for organizations including CES, NAB, NATPE, the Financial Times, Time Warner, MIP, Microsoft, Nestlé and many more. He has also been widely quoted in the press and is a long-time contributor to MediaPost.
Mike also sits on the Executive Committee of the Interactive Media Peer Group at the Television Academy of Arts and Sciences and The Advertising Research Foundation’s 2015-16 Board of Curators, and he is a longtime juror for MediaPost’s Creative Media Awards.
He considers eating a leisure pursuit.
SVP, Cox Communications
Billy Farina leads the Cox Media division for Cox Communications. In this role, he is responsible for the P&L of the division. Cox Media functional areas that are direct reports include product development, product deployment, strategy, marketing, operations, research, revenue creation and fp&a.
A board member and previous chair of both the Video Advertising Bureau and National Cable Communications organizations, Farina was a founding member of Canoe. Farina also played a key role in launching Cox’s cable advertising business in the United States and in the United Kingdom. He started his career at Cox in 1984 in Rhode Island, and held various executive positions in multiple states.
Since taking the helm of Cox Media, Farina has automated, optimized and updated antiquated business processes and procedures and positioned the company as a first- mover around several key industry trends, including audience aggregation on any screen, addressable advertising, programmatic advertising, dynamic ad insertion into vod assets and data insights.
Farina holds a B.A. and a B.S. in Political Science and Radio and Television communications from the University of Arizona, and an M.B.A. from the University of Connecticut.
CEO and Co-Founder, You.i TV
Jason Flick is the CEO and Co-Founder of You.i TV, the company behind You.i Engine, a user-interface rendering engine that powers the creation of the world’s most beautiful multi-screen applications for TV Everywhere.
Jason is a serial entrepreneur who has founded a number of successful tech companies in the past, most notably Flick Software, a mobile solutions and products venture in which he now sits as Chairman, and N-Able, an MSP solutions provider now owned by Solar Wind.
Jason attributes his business and leadership achievements in the technical world to his 18+ years of building and mentoring some of the world’s most innovative software startups. After lead roles at Transport Canada, Touchlink and Eftia, he decided to venture out on his own during the mobile revolution. Jason’s penchant for on-the-go technology is what has fueled his professional aspirations through his many undertakings.
Jason views successful technology as a balance between science and art. Jason saw the advent of fluid interfaces with the release of the original iPhone, and it was this event that sparked the creation of You.i TV.
You.i TV recently acquired growth capital to the tune of $15 million and has already amassed over a dozen start- up awards, including Canada’s second-fastest growing tech company in 2016. You.i TV has already added some of the world’s largest media and cable companies to its client roster and is looking to expand its global reach with its booming partner program.
Jason is thrilled to join Turner’s Ad Labs Advisory Board, and to use his breadth of knowledge in immersive experiences to help evolve the linear advertising model and rethink the world of advertising.
SVP, Coca Cola Lead, Kantar Consulting
Gemma’s earlier career spans three countries, UK, Spain and US, where she has worked in global ad agencies such as O&M (London), Lowe Lintas & Partners (Madrid) and JWT (Atlanta), with global clients such as J&J and Ford, developing growth-driving brand and communications strategic plans.
She currently leads the global relationship with The Coca-Cola Company for Kantar Consulting Futures practice where she helps to ensure their brands, categories and innovation strategies are forward facing and future-proofed for growth.
Outside work, she (tries to) keep up with her busy kids and serves at the Board of their schools as Fundraising Chair.
CEO and Founder, The Vertere Group
GTim Hanlon is the Founder/CEO of The Vertere Group, LLC, a boutique investment advisory and strategic consulting
firm focused on helping today's most forward-leaning media companies, marketers, entrepreneurs, and investors
benefit from rapidly changing technological advances in marketing, media and consumer communications.
In a prior life, Tim created and led corporate ventures practices at agency holding firms Publicis Groupe (VivaKi/Denuo) and Interpublic Group (Mediabrands/Velociter), overseeing nearly 70 early-stage investments and partnerships – with over three dozen successful exits (and counting) since 2006.
Previously, Tim was Senior Vice President/Director, Emerging Contacts for Starcom MediaVest Group. He was chiefly responsible for all US client activity and agency initiatives in the field of emerging media technologies, including the firm's ground-breaking "TV 2.0 Practice," centered around evolutionary television platforms.
Tim has over 20 years of classic, digital and "emerging" media. and marketing experience, including senior management positions at marketing promotions agency Frankel (Chicago), regional advertising agency Creative Alliance (Louisville), digital content pioneer Starwave (Bellevue, WA), and credit card issuer MBNA America (Wilmington, DE).
Tim also has wide-ranging journalism experience, including production, editing and writing stints at CBS News, Sports Illustrated, the former Radio & Records, and the Voice of America.
Among numerous industry honors, Tim is most proud of being an inaugural recipient of Interactive Television Today’s Leadership in Interactive Television Award - way back in 2004. His insights into the future of media, advertising and marketing are regularly seen in major electronic, print and trade press outlets.
Tim holds an MBA from the University of Chicago Booth Graduate School of Business, and a BA from Georgetown University.
Catharine Findiesen Hays
Executive Director, The Wharton Future of Advertising Program
Catharine is the founding Executive Director of the Wharton Future of Advertising (WFoA) Program, joining forces with Professor Jerry Wind in early 2008 to establish and develop the Program in Wharton’s think tank, The SEI Center for Advanced Studies in Management. In support of the Program’s role as a catalyst and collaborator to reinvent the scope, practice and value of advertising and marketing, Catharine has grown the Global Advisory Board to over 90 thought leaders from around the world, enlisted over 200 visionaries to contribute to the WFoA Advertising 2020 Project, and convened over 500 executives for roundtable insight sessions and collaborations in Philadelphia, NY, Los Angeles, Chicago, London, Paris, New Delhi and Singapore. She is co-author of Beyond Advertising: Creating Value through All Customer Touchpoints (Wiley, 2016), hosts the “Marketing Matters” CMO Spotlight radio show on Wharton’s Business Radio Sirius XM 111 airing live on Wednesdays from 5 – 7pm ET, and is a frequent speaker and moderator. Catharine leads WFoA’s support of undergrad and graduate marketing club conferences, matches executives with marketing and advertising classes as guest lecturers, and mentors student research and administrative assistants.
Catharine currently serves on the Effies Worldwide Board of Directors, the Turner AdLab Advisory Board, and the Olson Zaltman Associates Board of Advisors.
Her professional passion is to inspire, enable, and celebrate progress toward higher standards to ensure that all touchpoints between brands and individuals are wins not only for business outcomes, but also for people’s lives, and culture and society.
Before launching Wharton’s Future of Advertising Program, Catharine enjoyed a 15-year career in business marketing and sales at AT&T, where she held a number of pioneering roles. She led the marketing team for International Business Services, directed product management for the International Services for small and medium businesses, created a transformational sales organization focused on large corporate clients with small share of wallet, and was selected for numerous awards along the way, including the AT&T’s top 2% award, The Leaders Council. While serving in the Office of the Chairman, she co-founded and led the AT&T Client Executive (ACE) Program and Executive Client Advisory Council (ECAC), transforming the C-suite culture while aligning the company’s senior leadership team with customers around the world in a one-to-one relationships.
Catharine earned an MBA in marketing from the Wharton School and an MA in International Studies from the University of Pennsylvania as a Lauder Institute Fellow, a Bachelor of Science in Foreign Service from Georgetown University’s School of Foreign Service and an Associates Degree from Franklin University, Lugano, Switzerland.
Advanced Interaction Consultant, UX and Creative Visionary, Shodogg
Dale Herigstad has been in the eld of Motion Design for screens since 1978, working with advancing technologies for over 35 years. He began his career working with Harry Marks, a pioneer in TV design, promotion and branding. Dale then worked as an independent Art Director for numerous studios in Hollywood, creating motion graphics for television, commercials, film, and digital media. He was lead designer on the pivotal Time Warner Full Service Network in the early ’90s, and was Creative Director at Rezn8 Productions on three Winter Olympics broadcast packages for CBS Network. Dale then moved his design focus to interaction on any screen, with an emphasis on television. His interactive experience includes interaction systems for Charter, Cablevision, Time Warner, Comcast, Fox Network, BBC, Freesat (UK), Orange Valle (France), Turner, Microsoft, Starz Vongo and Universal. His passion is making interfaces simple, powerful and engaging and making dynamic and “rich media” interfaces.
Dale has developed a unique spatial approach to designing navigation systems for new screen contexts. He was a part of the research team that conceptualized digital experiences in the lm Minority Report, and has led the development of gestural navigation for screens at a distance. And as screens begin to disappear, Dale is focusing on navigation and display of information and graphics that are “off screen.” Virtual space and place are the new frontiers of design.
Dale founded H Design in 1998. The company grew and merged to become Schematic, a pioneering innovation design and digital marketing agency that was acquired by WPP in 2007.
Dale now lives in London. He has an MFA from California Institute of the Arts, where in 1981 he taught the first course in motion graphics to be offered to designers in the United States. He served on the founding advisory board of the digital content direction at the American Film Institute in Los Angeles, and also was an active participant for many years in the development of advanced prototypes for enhanced TV at the AFI. Dale is a member of the Academy of TV Arts & Sciences and has received four Emmy awards. He has received two Leadership Awards from ITVT (Tracy Swedlow).
More recently, Dale co-founded SeeSpace, whose first product, InAiR, places dynamic IP content in the space in front of the television, perhaps the first augmented television experience. Dale is now researching and developing the design methodology for navigating virtual information for AR and VR, and he is currently leading UX and Creative at Shodogg.
Founder and Executive Creative Director, Nathaniel Howe Studios
Nathaniel Marley Howe is the Founder and Executive Creative Director of Nathaniel Howe Studios, based in Beverly Hills, California. As an Emmy Award-winning branding specialist, Nathaniel has extensive experience elevating brands to new levels through thoughtful and custom-tailored strategies and design. Nathaniel specializes in connecting with the essence of a brand and articulating it in an impactful and effective manner. He has worked with major corporate executives to infuse creativity, design and heart into the boardroom.
Nathaniel currently serves on the advisory boards of Full Sail University, Red Zero Brazil and Storyville Coffee. He is actively involved with philanthropic causes that revolve around animal rights and human trafficking. Some of Nathaniel Howe’s clients include ABC, Beats By Dre, CASA, CBS, CNN, Coca-Cola, Cosmopolitan Las Vegas, Dick Clark Productions, Discovery Channel, Disney, Dow Chemical, ESPN, Ford, HBO, Motorola, NASCAR, NBA, NBC, NFL, Nike and Sony.
Nathaniel Howe Studios is a team of innovators, dreamers and artists dedicated to providing world-class creative guidance. We are committed to bringing beauty, joy and thoughtful creativity into the world. We are here to amplify your message, enhance your storytelling, and serve your creative needs. We believe anything is possible.
VP, Client Insights and Content Partnerships Research, Turner
Natasha Hritzuk is vice president of client insights and content partnerships research for Turner. In this newly developed role, Hritzuk oversees research strategy and data analysis in support of Turner Incite, the company’s core intelligence platform for advertising sales. As a critical partner to the Client Strategy & Development and Content Partnerships teams, Hritzuk will harness research and analytics to help make recommendations to clients based on an insight-driven selling approach. She will also develop research strategies designed to quantify the value of the company’s next-generation capabilities, as well as cross-Turner integrated marketing campaigns. Based in New York, Hritzuk reports to Howard Shimmel, chief research officer of Turner.
Previously with Microsoft as head of global consumer insights and research, Hritzuk led many of the innovative new strategies, products and content development streams within the company’s advertising and monetization division. Most recently, Hritzuk executed research that informed new directions in consumer and monetization strategy, including data strategy, media and technology product offerings, and marketing and sales strategy. She played a key role in supporting advertising revenue through the development of pioneering custom measurement and insight offerings, integrating multiple data sources to provide new ways to plan and measure content and media. In addition, Hritzuk launched the company’s inaugural Thought Leadership program, which evolved into a digital education program to help customers understand how to optimize their digital media strategy.
Prior to joining Microsoft in 2010, Hritzuk was the head of category and consumer insights at General Mills UK & Ireland, where she recruited and developed an award-winning team of consumer and category insight managers. Before her time at General Mills, she specialized in branding and communications research at Wirthlin Worldwide.
Hritzuk’s work has been included in several industry publications, and she is the co-author of the recent book Multiscreen Marketing: The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones (Wiley: 2014).
Hritzuk has a Ph.D. from Columbia University in political science, with a political behavior and public opinion focus. She currently resides in New York City.
CEO and Founding Partner, THREE
Steve Kantscheidt is the CEO and Founding Partner of THREE, a full-service independent research consultancy.
Founded in 2008, THREE is a group of thinkers and doers who share a belief in solid collaboration and a cohesive vision of a better way. Passionate about helping clients find the way forward, THREE works with a strong roster of global companies and smaller brands on the rise.
As CEO, Steve’s role is to agitate, to push and to give people the confidence to think differently, immerse themselves in brand experiences, and create vivid, relevant stories from data, images and words.
Prior to founding THREE, Steve served as a Managing Director at Latitude Research. His over 20 years of experience in marketing, branding and research include stints as Head of Consumer Insights at Universal Music Group, Senior Research Manager at Showtime Networks, Research Manager at InDemand, and Label Manager at Slab Recordings.
Steve’s areas of professional expertise include branding (strategy, creation and interpretation), audience profiling and segmentation, content and creative development and evaluation, online and usability exploration, co- creation and ideation. He maintains a personal interest in music and loves to tell stories from the days when he had a front row seat to the music industry. Steve and his family reside in Saratoga Springs, New York, where he spends the better part of every track season plotting to buy a racehorse.
EVP, Media INVIDI Technologies
Michael Kubin is INVIDI’s principal contact point with marketers, media companies and advertising agencies interested in addressable television and related technologies. A 30-year veteran of the media industry, Kubin has managed a significant string of successful entrepreneurial ventures. At his first media buying company, Corinthian Media Buying, Kubin was integral in the creation and growth of its direct response subsidiary, Corinthian Direct, which grew to over $100 million in billings in just three years. After Corinthian, Kubin became president of Club Med Inc., the travel company’s US subsidiary.
With Club Med as his first client, Kubin co-founded Media Incorporated, which along with its direct response subsidiary, Media Direct Partners, was sold to IPG (The Interpublic Group) in 1996. Kubin then went on to co-found Evaliant Media Resources, a Web-based advertising tracking rm, which was sold to CMR (Taylor Nelson Sofres) in 2002. In 2003 Kubin co-founded Ionic Media, an of ine and online media planning and buying company based in Los Angeles.
A member of several corporate boards of directors, Kubin has a B.S. in operations research from Cornell, an MBA from Harvard Business School and a Master’s in Journalism from Columbia. His articles have been published in the New York Observer, The New York Times and The New Yorker.
EVP Managing Director, Video Investment, Ampli US, Dentsu Aegis Network
In this role, Mike oversees TV and Digital video strategy and investments across the agencies’ clients as well as leading greater convergence internally at the agency and advancing the adoption of new, advanced advertising platforms. In his role, Mike oversees more than $4 billion in annual video spending across many clients including GM, Microsoft, P zer, Macy’s, Home Depot, Procter & Gamble, Mondelez, MasterCard, Staples, Sony, Dannon, Outback, Disney and Diageo. Formerly, Mike was Director of Media Strategy and TV Investments for Pfizer, where he handled consumer media strategy for several major DTC brands, and managed the portfolio’s $500 million-plus TV and digital video investments. Before that, Mr. Law was a Vice President, Group Director at Carat, a media specialty agency. There he was responsible for managing more than $600 million of Network TV (Broadcast, Cable and Syndication) and was part of the senior management team within the network buying group. He is experienced in all aspects of video buying and media strategy, planning, and research, and has a strong knowledge of sports media. He saw his role grow to that of manager and buyer of online video content, and was part of a transition team that brought the two groups together. He has worked on accounts for Adidas, Midas, Philips and Quiznos. Previously, he was a National TV Media Buyer at Arnold Advertising, and was responsible for managing accounts for VW and Titleist/FootJoy Worldwide.
Chief Creative Officer & Co-Founder, Brainchild Creative
Jef Loeb is the co-founder and chief creative officer of Brainchild Creative, a strategic branding company built around "the joy of giving birth" to effective marketing ideas. In that role, he’s served as creative director, senior strategist, senior writer, and commercials and video director on assignments ranging from the global rebranding of Hearst Corporation’s health IT unit, to California’s highly successful consumer energy conservation campaign, to campaigns for everything from Tsar Nicoulai caviar and other luxury goods to video game markers like Ubi Soft. Other notable brand experience includes General Motors, Land Rover, Fireman’s Fund Insurance, Stanford Medical Center, Yale New Haven Health, Kaiser Permanente, McKesson, Oracle, Cellular One, Fox TV, CBS radio, Electronic Arts, Capcom, Del Monte Foods, Nabisco, and Sapporo Beer. Professional honors include the Cannes Gold Lion, the London International Advertising Festival, multiple One Show honors, multiple Andy Awards, multiple national Gold and Silver Addys, multiple Communication Arts magazine selection, and dozens of others. Jef is also a frequent commentator on advertising and marketing, and has been published on relevant topics in the San Francisco Chronicle, Advertising Age’s Creativity, Ad Week, Shots Magazine (UK), Media & Marketing/Europe and others. Brainchild is proudly woman-owned.
Chief Neuroscientist, Nielsen Consumer Neuroscience
Dr. Carl D. Marci is Chief Neuroscientist of Nielsen Consumer Neuroscience. He is also on the faculty at Harvard Medical School and is the former Director of Social Neuroscience at Massachusetts General Hospital and a past Visiting Lecturer at the Massachusetts Institute of Technology Program in Media Arts & Sciences. Dr. Marci received his M.A. in psychology and philosophy at Oxford University as a Rhodes Scholar and then completed his M.D. with honors at Harvard Medical School. He has extensive training in the use of biometrics and the neuroscience of emotion through two National Institutes of Health fellowships. Co-founder of Innerscope Research in 2006, Dr. Marci was CEO from 2008 to 2013, and the company was acquired by Nielsen in 2015. Dr. Marci and the company’s innovative research have been featured in The New York Times, The Wall Street Journal, Advertising Age, MediaPost, Psychology Today, Wired, Fast Company and the International Herald Tribune. Dr. Marci has been interviewed by CNN, MSNBC and Fox News. He has presented at the Interdisciplinary Symposium on Decision Neuroscience, Advertising Research Foundation, Association of National Advertisers, the Cable & Telecommunications Association for Marketing, World Advertising Research Conference, ESOMAR and the Festival of Media Global Event. Dr. Marci was also a guest editor of Media Magazine and the International Journal of Advertising Special Issue on Advertising and the Brain. He has published numerous articles in peer- reviewed science journals, gives lectures nationally and internationally, and is a pioneer in the new fields of social and consumer neuroscience.
Consumer and Business Anthropologist
Chad Maxwell is a cultural anthropologist with a passion for people and their relationships with technology and media. He leverages integrated data approaches to understand consumers and brands, and then works with technologists, marketers and designers to create products and advertising that drive business strategy.
Chad is currently completing his PhD in applied anthropology and consulting on a variety of consumer intelligence initiatives. Before that he led Starcom’s Decision Sciences group in the Advanced Analytics and Insights practice. Chad and his team developed research, analytics and data strategies to understand changing consumer behavior and attitudes, maximize media impact, and create meaningful relationships between brands and people. Prior to Starcom, Chad led Razorfish’s Research practice. During his tenure there he directed user research to architect people-centered digital interfaces and experiences.
Some of Chad’s accomplishments include publications and speaking engagements with the Ethnographic Practice in Industry Conference, Chicago Direct Marketing Association, Advertising Research Foundation, Society for Applied Anthropology, Print and Digital Symposium, I-COM, ESOMAR, Social Science Computing Review, and Brand Marketers Summit.
He coauthored Liminal: Customer Engagement in Transition and created a proprietary approach to dynamic consumer targeting creation called “Personified Segmentation.” Most recently, Chad published “Accelerated Pattern Recognition, Ethnography, and the Era of Big Data” in the book Advancing Ethnography in Corporate Environments: Challenges and Emerging Opportunities. In 2016 he won The Advertising Research Foundation’s Great Mind Award for Game-Changing Leadership; he has been a repeat finalist in the I-COM Data Creativity competition; and in 2015 he won a bronze for WARC’s Data and Connections Planning contest.
Chad studied Spanish and Cultural Anthropology while at Illinois Wesleyan University, and earned his M.A. in Applied Anthropology from the University of Florida.
Senior Vice President, Kantar Consulting
Craig McAnsh is a twenty-five year veteran of the advertising & marketing industries and has received high acclaim for his strategic, non-traditional approach to solving problems and creating opportunities. He is a leader in trend research - a student of insights, technologies, ideas and cultural shifts that have an impact on where brands are headed versus where they’ve been.
In his current role, he works with brands across multiple categories to understand, anticipate and shape the changes ahead by leveraging cultural insights and strategic foresight skills.
Prior to joining Kantar Consulting, McAnsh was chief marketing officer of the global brand experience agency, Infrared – part of the kyu Collective – where he was instrumental in using industry and consumer trends to design strategic experience marketing platforms for global clients.
Before moving to Infrared in NY, McAnsh was president and creative director at Native Marketing, a boutique advertising and branding agency based in Atlanta and Asheville, NC.
From 1995 - 2001, McAnsh was Head of Marketing for Turner Broadcasting’s Cartoon Network. His strategic and creative leadership helped grow the all-cartoon channel from a cable newcomer to the top of the viewership and brand charts in less than 6 years.
Prior to his role at Cartoon Network, McAnsh was at McDonald’s Corp. where he worked for 5 years in National Marketing across all facets of advertising, entertainment and sports marketing. McAnsh also spent many years with McDonald’s agency partners, including three-years in Europe where he was responsible for launching and building the Happy Meal program across the continent via innovative properties, packaging and promotion.
McAnsh recently relocated from Kantar Consulting’s New York office to Chapel Hill, NC. He is driven by curiosity and is a perpetual explorer. He and his wife reside in Chapel Hill where they enjoy a shared passion for nature, travel and family.
Global Director, Media Analytics and Ad Research, Coca-Cola
Greg Pharo is global director of advertising research & media analytics for The Coca-Cola Company. He heads the worldwide media analytics practice for the world's leading beverage company, helping Coke maximize its return on marketing investment. His responsibilities include media analytics and optimization, advertising and messaging research, and social media insights.
He's a recognized expert in advertising insights, forecasting, earned media analytics, and marketing ROI. He's pioneered advances in the marketing analytics field with new-to-the-world mix modeling and attribution techniques for measuring media' impact on sales and brand perception. He also invented market mix modeling techniques to measure mass advertising's ability to reduce customer churn. He chairs the ANA's Data and Measurement Committee.
Greg is a graduate of Emory University where he received both bachelors and MBA degrees. Prior to joining Coca-Cola he worked in marketing and finance at AT&T, Siemens, Georgia-Pacific and Kodak.
SVP, Investment, Magna Global
Michael Piner is the SVP of Investment for Magna Global, where he has served for the past year. He provides IPG agencies and SBUs with strategic investment intelligence and marketplace support. As SVP, Michael leads, develops and manages holding company-level partnerships across all media channels for Magna. Michael has 18 years of media agency investment experience with a focus on national broadcast. Before coming to Magna, he spent seven-plus years at both PHD (Omnicom Media Group) and Mediacom (Group M). He specializes in the Auto and Entertainment Ad Categories. Michael is a graduate of UNC Wilmington with a B.S. in Finance.
EVP, Content Partnerships, Turner Ignite
Dan Riess is executive vice president of content partnerships for Turner Ad Sales and cohead of Turner Ignite – an insights-powered unit led by Riess and Michael Strober, head of client strategy and ad innovation. Turner Ignite focuses on content and data solutions that power the next generation of portfolio capabilities, enhance the ad viewing experience and drive better ad performance. Riess and his team focus on creative, solution-based client ideation across Turner’s full portfolio; align with sales, client and network strategy; and collaborate closely with Client Strategy & Ad Innovation to strengthen opportunities and outcomes for marketers.
Previously, Riess was executive vice president of integrated marketing and branded content for Turner Ad Sales where he oversaw development and implementation of innovative content marketing opportunities across the Turner portfolio and spearheaded the launch of Courageous, Turner’s first-ever branded content studio with global capabilities for marketers across CNN, HLN and Great Big Story. Riess was previously senior vice president of integrated marketing for Turner Entertainment Ad Sales and played a vital role in developing Now Media, a portfolio of products offered in the 2014/15 Upfront that maximized a brand’s impact utilizing the power of television with the advantages of digital.
His vision for creative content partnerships encompassed nontraditional sponsorships, including multiyear integration deals with MillerCoors and Starcom for TBS and TNT original series; major cross-screen partnerships with brands like AT&T and GM for TBS’s late night series Conan; and significant branded content deals with clients including Hyundai around the TNT original series Legends. In partnership with Turner’s research division, Riess led – and will continue to lead – the effort to produce stronger ROI findings for brand marketers.
Since joining Turner, Riess has held many ascending positions in key strategic groups. Before joining the sales division, he was VP of marketing and ad solutions for Turner New Products Group and served as head of marketing for GameTap, TBS Inc.’s broadband video game network. From 2001 to 2004, he was director of TBS Inc. Strategic Planning, and from 1997 to 2001 he held a critical role in brand positioning development for TNT and CNN HLN as the manager, then director, of Turner Marketing Solutions Group, the industry’s first-ever integrated marketing and sales group. Riess began his marketing career at EMI Music/EMI Records.
Riess earned a BA in international affairs at Gettysburg College and an MBA at Columbia University School of Business.
Turner Ad Sales monetizes the company’s portfolio of leading entertainment, kids, news and sports properties through advertising and brand activations. Attracting a wide-scale audience of diverse consumers, the collection includes leading media brands CNN, HLN, Great Big Story, TBS, TNT, truTV,Cartoon Network, Boomerang, Adult Swim, Bleacher Report and Turner Sports’ high-profile coverage of the NBA, MLB, NCAA, PGA and the newly formed ELEAGUE. In addition, the company has digital sales partnerships with the NBA, NASCAR, the NCAA and the PGA.
Chief of WHY, Horizon Media
When it comes to unearthing more powerful and creative communications solutions, Horizon Media looks to the WHY Group, led by Sheri Roder. Launched by Sheri over eight years ago, the WHY Group brings a richer understanding of the complex human emotions and motivations that translate to consumer action – whether that is to tune in, post or purchase – across the full spectrum of Horizon client partnerships and new business efforts. She describes her role and that of her team as idea-sparkers, consumer strategists, investigators and snoopers, sounding boards, trend spotters, storytellers, brand doctors, creative partners, and provocateurs. In recognition of her leadership and unique perspective, Sheri was recognized in 2015 as one of the 20 Ad Age Women to Watch, an Adweek Media All Star and Cynopsis Top Women in Digital. Broadcasting & Cable named her a top planner in 2014. That same year she was appointed as a member of the National Academy of Sciences Social and Behavioral Sciences Roundtable.
With over 30 years in the communications business, Sheri has spent time in both agency and client roles. Prior to Horizon Media, she led strategic planning on Pfizer, Wyeth and Merial accounts at Saatchi & Saatchi Consumer Healthcare, bringing consumer and brand-based strategy and insights to pharmaceutical advertising and communications. Sheri also spent time in senior strategic planning roles at J. Walter Thompson and Gotham on a variety of accounts including Unilever and Fujifilm. Prior to life in the agency world, Sheri spent several years at Pepsi before moving to Guinness/Diageo, both in London and the U.S., re-creating and leading the consumer insight division, as well as acting as a marketing director for new product development. Sheri was the catalyst in developing the overall marketing and advertising strategy behind the first Guinness television advertising in the U.S., which ultimately resulted in a 30% sales increase and won a Gold Effie, a Clio, and an AICP award and was a Cannes finalist.
VP Advanced Analytics & Insights, Starcom
As VP of Starcom’s Advanced Analytics & Insights team, Jason Shalaveyus is charged with designing data strategies, products, and primary research that accelerate cross-client learning and fuel strategy and activation. He is responsible for leading agency-level initiatives and partnerships to provide consumer understanding and the tools and resources for designing experiences people want and the outcomes brands need.
Jason also plays a core role in business development, leveraging his experience with clients across verticals including technology, CPG, gaming, insurance, auto, retail and banking at Starcom and in his previous roles at Tribal DDB and Carat. Jason is based in Chicago. He received a B.S. in History from the University of Florida.
Professor, Syracuse University (Newhouse)
Immediately after graduating from Holy Cross in 1983, Brian joined Saatchi & Saatchi (S&S), working on the General Mills account, developing advertising for Cheerios and others. By mid-1980, Brian was working on the Toyota “Oh, What a Feeling!” campaign.
In 1988, Brian moved to S&S Japan as Account Director on the Toyota account. While there he worked on campaigns for Latin America, Europe and the Middle East.
In 1990, he moved to S&S Hong Kong to oversee 15 accounts comprising 70% of the agency’s business, including Hilton, British Airways, IKEA, Guerlain cosmetics, TIME, News Corporation, Toyota, Lexus and Hewlett- Packard.
In 1993, Brian was named CEO of S&S Japan. Key accounts were Toyota, British Airways, Qantas, Bayer, Chrysler/Jeep, Kodak, Sara Lee, DuPont, Hewlett-Packard and Corona beer.
In 1996, he was appointed CEO of S&S Australia. Accounts included P&G, Toyota, David Jones, SHOWTIME, Castrol and NRMA. In 1998, S&S Australia was named “Agency of the Year” by AdNews.
In 1999, Brian was made Chairman and CEO of Team One Advertising, a division of S&S located in Los Angeles. Team One’s largest account is Lexus, which quickly became the top-selling luxury automotive brand in the U.S. under Brian’s lead.
In 2008, Brian left Team One to be Associate Professor of Advertising in the S.I. Newhouse School at Syracuse University. He continues as a consultant with S&S.
Brian keynoted DMA’s Global Leaders Forum in San Diego and chaired DMA’s Strategic Summits on Social Marketing in San Francisco and Boston.
Brian’s books include Basics: Online Marketing, Basics: Marketing Management, and Loveworks: How the World’s Best Marketers Make Emotional Connections to Win in the Marketplace. Brian’s latest article for Advertising Age was in February 2016, titled “More Effective Native Advertising Is a Solution to Ad Blockers.”
Brian was lead author on a 2010 research article about advertising effects on digital music piracy published in the Atlantic Journal of Communications, as well as on a follow-up article in Advances in Communications and Mass Media Research. He was also lead author on a 2012 article in the Journal of Advertising Research on the same subject. The Recording Industry Association of America awarded him a $20,000 grant to assist the research for these articles.
In 2010, he coauthored a book chapter with Optimedia CEO Antony Young in the Handbook of Research on Digital Media and Advertising: User Generated Content Consumption.
In May 2011, Brian was named Newhouse Teacher of the Year by the graduating class.
Brian is married with two children. In 2007 he received a Master’s degree from Loyola Marymount University in history education. He plays golf, tennis and racquetball, and his regularly. Brian’s assessment of his ability in these sports may or may not bear any resemblance to reality.
Chief Research Officer, Turner
Howard Shimmel is chief research officer of Turner. Within this leadership role, he oversees research initiatives spanning the company’s multi-screen entertainment, news, kids and sports brands, as well as corporate analysis and insight-led research efforts in collaboration with the company’s heads of sales and data.
Prior to being promoted to his role in 2014, Shimmel was senior vice president of ad sales and sports research for Turner, where he oversaw television and digital research analysis and strategy support for the company’s news, entertainment, animation, young adults & kids, and sports advertising sales units. He joined Turner from Nielsen Media & Advertising Analytics, where he served as executive vice president responsible for building out an advanced analytic business focused on issues like cross-platform analytics, advanced media targeting, promotion effectiveness and ROI measurement for media companies, agencies and advertisers. Shimmel’s prior experience includes research roles at The Nielsen Company, America Online, WBIS and MTV Networks. He also served as president of Symmetric Resources, Inc. Over the span of his career, Shimmel has developed research expertise related to technology adoption, methodology and advertising’s impact on sales.
Shimmel is a frequent speaker at media research conferences and other industry events. He is a former chairman of the Video Advertising Bureau (known at that time as the CAB) national research committee and a recipient of the group’s Jack Hill Award for excellence and integrity in media research (1993) and its President’s Award (1990). Shimmel received a Bachelor of Science degree from the State University of New York at Stony Brook.
Turner, a Time Warner company, creates and programs branded news, entertainment, sports, animation and young adult multi-platform content for consumers around the world. Turner brands and businesses include CNN/U.S., HLN, CNN International and CNN.com, TBS, TNT, TCM, truTV, Cartoon Network, Boomerang, Adult Swim, Turner Sports, Bleacher Report, iStream Planet and ELEAGUE.
Chief Product Officer, GroupM
With five patents in artificial intelligence and machine learning, Jack Smith is one of the most respected technologists transforming the business of media and advertising. He is the Chief Product Officer for GroupM North America where he is creating digital and analog solutions ensuring competitive advantage for GroupM’s agencies and their clients -- as they apply deep data insights to media campaigns. Jack is also a key player GroupM’s and WPP’s corporate development, investments and acquisitions in the digital and technology spaces.
Jack has a successful track record across several technology-focused roles within the group and across the industry. Prior to his current role, he was global Chief Strategy Officer for [m]Platform where he defined and developed an integrated suite of products across programmatic and biddable media.
Previously, he was the Chief Product Officer for Simulmedia, where he led product, technology and intellectual property strategies for data-driven linear television. Jack also co-founded and was CEO of Solariat, a venture-backed startup company (sold to Genysys) that used machine learning and natural language processing to automate customer service and advertising in social media and user conversations.
Before Solariat, he founded and formed The Media Innovation Group (The MIG, now Xaxis) for WPP following its acquisition of 24/7 Media. Jack’s work at 24/7 led to the company’s acquisition, and once inside WPP, he conceived and built the ZAP and Zeus platforms to help agencies improve planning, buying, trafficking and optimizing digital media ad campaigns.
Jack serves on the board of the WPP Data Alliance and is Board Member Emeritus of The University of Kentucky College of Communications. His commentary has been featured by The New York Times, Newsweek, The New York Post, MediaPost, Business Insider, The Advertising Research Foundation, ANA, EGTA, The Joint Statistical Meetings and others.
Jack is a native of Kentucky and studied Music and Accounting at The University of Kentucky (Go Cats!) while tutoring Computer Science. In his free time, he enjoys photography, collects extinct cameras and builds robots with his kids. He lives in New York with his wife, two daughters and rambunctious hound dog.
EVP, Client Strategy and Ad Innovation, Turner IGNITE
Michael Strober is executive vice president of client strategy and ad innovation for Turner Ad Sales. Within this key role, Strober is charged with both capturing client insights to better power advertiser decisions and outcomes, and developing next generation ad capabilities, notably around audience targeting and ROI guarantees. In partnership with Dan Riess, executive vice president of content partnerships, he is also co-head of Turner Ignite, a business unit that utilizes the power of data and content to harness opportunities for advertisers. Strober is based in New York and reports to Donna Speciale, president of Turner Ad Sales.
A long time thought leader within the company, Strober has played a critical role within various management positions during his time with Turner Ad Sales. Prior to being promoted to his current role in 2015, he was senior vice president of client insights and innovation for Turner Ad Sales. In that capacity, he oversaw advertising sales strategy, powering client selling and data-driven ad innovations for the company. Strober worked closely with Turner’s ad innovations team while exploring advanced advertising opportunities for marketing partners around the portfolio of Turner brands.
While Strober spent an early part of his career at Turner, he left the company in 2000 to start his own company, Capture, an interactive advertising service. He returned to Turner in 2005 and has since spent the last 11 years within the sales organization, where he brings his entrepreneurial spirit to his role every day. During his time with Turner, Strober has also been at the forefront in developing strategies around key initiatives like audience targeting, ACR technology and contextual advertising.
Recognized for his leadership in advancing advertising models and capabilities, Strober was part of the group recognized by the ANA in 2015 for “Excellence in Pioneering Analytics Innovation” for Turner’s NOW Media platform. He has also received a Gold Award from PROMAX. He is co- founder and advisor to Shodogg, an advanced data and analytics start-up company specializing in media. Strober sits on the advisory board for the TURNER Ad Lab, an initiative developed in early 2016 to better consumer experiences on all platforms, while strengthening advertising effectiveness for brands.
Strober holds a bachelor’s degree in economics from the State University of New York at Geneseo and a master’s degree in business administration from the Zicklin School of Business at Baruch College. He resides in Chappaqua, New York, with his wife and three children.
Dr. Duane Varan is CEO of MediaScience®, one of the world’s leading providers of lab-based audience research. Until recently, Dr. Varan was also Professor of Audience Research at Murdoch University in Australia, where he served as founder of Audience Labs, an independent academic research center. Dr. Varan is a recipient of numerous awards including the Australian Prime Minister’s Award for University Teacher of the Year (at the time, the largest teaching prize in the world), the Journal of Advertising Research’s Academic Article of the Year award, and numerous other awards. He is well-published and has helped pioneer advances in new techniques for analyzing audience behavior, drawing on biometrics, eye tracking, response latency testing, facial coding, neuro- imaging and other advanced methods.
Founder and CEO, Watchwith Inc.
Zane Vella is founder and CEO of Watchwith, a native digital video advertising platform, where he works closely with innovative advertisers and networks on the future of TV. He has an extensive background in the entertainment industry and has worked as both a live-action director and producer. At Watchwith, he leads a world-class team of design, product and engineering experts specialized in mobile video and OTT television distribution. Before Watchwith, Zane was CEO of MX (acquired by MLB Advanced Media), where he led innovation and development of connected digital video products for Hollywood studios. Prior to MX he was founder and creative director at SmashTV, a production company that developed TV programming and interactive content for young audiences. Zane is a member of the Television Academy, holds a Master’s degree in Psychology from Harvard University and is a graduate of the Georgetown University School of Foreign Service.
The Lauder Professor of Marketing, The Wharton School Director, Wharton’s SEI Center for Advanced Studies in Management Academic Director, Wharton Future of Advertising Program
Jerry Wind is the Lauder Professor and Professor of Marketing at The Wharton School and the founding Director of the Wharton SEI Center for Advanced Studies in Management, the Wharton Fellows program (whartonfellows.com), the Wharton Future of Advertising Program (wfoa.wharton.upenn.edu), and the co-founder of the Wharton-QS Reimagine Education program (reimagine-education.com). He joined Wharton in 1967 with a doctorate from Stanford. From 1995 to 1997, he led the development of the Wharton globalization strategy. Dr. Wind led the reinvention of the Wharton MBA curriculum (1991-93) and the creation of the Wharton Executive MBA Program (1974). He was founding director of the Joseph H. Lauder Institute and the Wharton International Forum, and was the founding editor of Wharton School Publishing. He has edited top marketing journals, published over 250 articles and 20 books, and received the four major marketing awards: Buck Weaver, Charles Parlin, Converse and AMA/Irwin Distinguished Educator Award. He was one of the original “Legends in Marketing,” with an eight-volume anthology published by Sage in 2014. He has consulted with over 100 companies and testifies in intellectual property and antitrust cases. He sits on various advisory boards and is a Trustee of the Philadelphia Museum of Art and chair of its Marketing Committee. In 2015, he was inducted into the inaugural cohort of the AMA Fellows Program. His current research focuses on marketing-driven business strategy, the Network Challenge; the future of advertising and marketing; creativity and innovation; and challenging one’s mental models.
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